Objectives

• Acquire precise and strategic knowledge in marketing as well as tools adapted to changing time

• Discover 20 means at no or very little cost

• Create a list of free efficient ways to strengthen your marketing plan

Contents

• What is intelligent marketing?

• Fighting against competitors

• The 7 essential steps of intelligent marketing

• How to develop a creative marketing plan

• The Techniques of selecting the best marketing methods

• 20 marketing ideas at no or very little cost

• Evaluate tools and assess communication needs

• Making small big

• The 10 best ads

• Multicultural and international marketing

• 3 questions that make an intelligent marketing plan

• The action plan
  

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