Objectives

• Understand what is an intelligent marketing plan, its efficient approach and its necessity

• How to develop or adjust a marketing action plan for successful implementation

Contents

• What is an intelligent marketing plan?

• The 3 questions that make an intelligent marketing plan

• The steps to obtain an intelligent marketing plan

• The appropriate positioning based on 4 criteria

• The 5 key factors of an intelligent marketing plan

• The difference between an intelligent marketing plan and an intelligent marketing action plan

• The importance of an action plan within an intelligent marketing plan
  

• The 3 S of the action plan within an intelligent marketing plan
  

• The real roles of an intelligent marketing action plan

• Defining strategies, vision and budget before elaborating your action plan

• A 6-point method to develop an intelligent marketing action plan

• Intelligent marketing action plan Model

• Writing or revising an existing action plan

Information