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Code | Context
$config	=	array(
	"persistent" => false,
	"host" => "localhost",
	"login" => "global2_kngfu",
	"password" => "Sh5d3mGnaZdKeX9w",
	"database" => "global2_wrdp1",
	"port" => "3306",
	"driver" => "mysql",
	"prefix" => "",
	"encoding" => "utf8"
)
mysql_connect - [internal], line ??
DboMysql::connect() - CORE/cake/libs/model/datasources/dbo/dbo_mysql.php, line 552
DboSource::__construct() - CORE/cake/libs/model/datasources/dbo_source.php, line 143
ConnectionManager::getDataSource() - CORE/cake/libs/model/connection_manager.php, line 114
Model::setDataSource() - CORE/cake/libs/model/model.php, line 2817
Model::__construct() - CORE/cake/libs/model/model.php, line 469
ClassRegistry::init() - CORE/cake/libs/class_registry.php, line 149
Controller::loadModel() - CORE/cake/libs/controller/controller.php, line 641
Controller::constructClasses() - CORE/cake/libs/controller/controller.php, line 506
Dispatcher::_invoke() - CORE/cake/dispatcher.php, line 186
Dispatcher::dispatch() - CORE/cake/dispatcher.php, line 171
[main] - APP/webroot/index.php, line 83

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How to Develop an Intelligent Marketing Action Plan

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Objectives

• Understand what is an intelligent marketing plan, its efficient approach and its necessity

• How to develop or adjust a marketing action plan for successful implementation

Contents

• What is an intelligent marketing plan?

• The 3 questions that make an intelligent marketing plan

• The steps to obtain an intelligent marketing plan

• The appropriate positioning based on 4 criteria

• The 5 key factors of an intelligent marketing plan

• The difference between an intelligent marketing plan and an intelligent marketing action plan

• The importance of an action plan within an intelligent marketing plan
  

• The 3 S of the action plan within an intelligent marketing plan
  

• The real roles of an intelligent marketing action plan

• Defining strategies, vision and budget before elaborating your action plan

• A 6-point method to develop an intelligent marketing action plan

• Intelligent marketing action plan Model

• Writing or revising an existing action plan

Information

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